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Sign up by October 25, 2021


About the Challenge

Spend the next 100 days building strong retirement management habits, strategies and techniques.

This academic commitment isn’t for everyone. It was designed for competitive professionals looking to challenge themselves over a period of 100 days. It will take determination, perseverance and grit. You will be pushed to approach things through a new lens, adopt new habits, and solve complex problems using our Retirement Management Advisor® framework.

Throughout your journey, you’ll have a team of top practitioners motivating and encouraging you. You’ll have exercises, review case studies and have thought-provoking discussions. The final step in your winter 100-Day Advisor Challenge culminates with a rigorous exam.* As a reward, you will earn bragging rights as a retirement expert! Upon passing the exam, you will be able to showcase your Retirement Management Advisor® (RMA®) credentials proudly.

Start 2022 as a newly certified retirement expert!

* Individuals will be required to adhere to a code of ethics, sign a license agreement and pay a certificant fee.

Read the press release

Key Takeaways

Gain the strategies, insights and methodologies to accelerate your career

Creating new habits is easier than you think.  We will spend 100 days exploring new methods and techniques so you can provide a higher level of service, challenging you to become a better, more rounded advisor in 2022. In this timeframe, you’ll secure a deep understanding of the retirement lifecycle and how to help your clients and prospects navigate through all the stages of retirement, not just the planning stages. We will guide you through various exercises and help you reach academic milestones too.

What you’ll walk away with:

  • A multidisciplinary, holistic approach to retirement planning
  • Turn-key skills for lifecycle savings and investing
  • Thorough knowledge of the household balance sheet
  • Strategies for planning for accumulation vs. decumulation (retirement income planning)
  • Skills to manage through all market and interest rate conditions
  • Ability to navigate changes in income sources, risk exposures, lifestyle choices and investment strategies
Discover What You'll Learn

Time Commitment

100 days – that’s all!

Up-and-coming rising stars and life long-learners will love this challenge, plus the process is simple. Once you sign on to be a Challenger, you’ll receive a welcome packet with everything you need to know. You’ll follow a guided plan, complete weekly tasks and be on your way to earning prestigious bragging rights.  

The winter Challenge is composed of online self-paced modules and quizzes, check-in calls, and webcasts with Institute experts and faculty, and an on-demand virtual Capstone recording.

Check Out the Winter Handbook & Schedule


Understanding the enrollment process

Challengers must have 3 years of financial services experience. 

We recommend this program for individuals who work with clients in or nearing retirement.

See the requirements
Don't Forget


Apply by COB on 10/25/2021

The winter 100-Day Advisor Challenge starts November 1, 2021 and ends February 1, 2022. We have an unlimited number of seats available so, round up your network and get started together!

After applying for the Retirement Management Advisor® certification, email rma@i-w.org with the subject "I'm taking the winter 100-Day Challenge."

Application Deadline: October 25, 2021

Apply Now


Use promo code WNTRAC100 to get $500 off!*

All winter 100-Day Advisor Challengers will receive $500 off the cost of the program when they apply the promo code at checkout. The winter 100-Day Advisor Challenge follows our RMA® certification program. Costs include the online course, the capstone and the first examination attempt.

$1,995 (Normally $2,495)

Individuals can apply up to 40 hours of CE credit toward their CIMA®, CPWA® or CFP® certifications.

*For new applicants only, cannot be used in combination with any other promo codes or discounts.

Learn about our fees


We are here to help

Call our enrollment counselors, Kari Estes, or Gray Bullard, or email us at enrollment@i-w.org for a consultation.

Kari Estes, kestes@i-w.org , 303-529-3823
​Gray Bullard, gbullard@i-w.org, 303-529-3704

Contact Us








1. This is for new applicants only. Can not be used in combination with any other promo codes or offers. 

2. Offer is for a limited time and applies to the RMA certification program/Challenge starting November 1st only. 

3. The 100-Day Advisor Challenge should not be confused with the CFA Challenge, which allows individuals to test out of their executive educational track and fast track sitting for an examination for the CIMA® certification. Currently, the Institute is not offering the CFA Challenge.