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Trust has become the new currency of the digital economy.

Our findings show that 72% of clients are willing to pay a premium for radical transparency, yet fewer than one in five firms have updated their communication protocols to match this demand.


Based on interviews with over 800 decision-makers, this report outlines the modern "trust signals" that prospective clients look for before signing a contract. Discover why "clear is the new clever" when it comes to value proposition and pricing structures.

 

  • primary drivers of retention
  • facing constant turnover
  • 1,000 employees and HR directors

Trust has become the new currency of the digital economy. Our findings show that 72% of clients are willing to pay a premium for radical transparency, yet fewer than one in five firms have updated their communication protocols to match this demand.

 


Based on interviews with over 800 decision-makers, this report outlines the modern "trust signals" that prospective clients look for before signing a contract. Discover why "clear is the new clever" when it comes to value proposition and pricing structures.


Read the full analysis to learn how to build a brand reputation that attracts high-value clients.

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