Dan is a Founding Partner of Irrational Capital and a leading behavioral economist, author, entrepreneur, and a James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is also a founding member of the Center for Advanced Hindsight.
Dan’s groundbreaking work in behavioral economics has led to the publication of several New York Times bestselling publications including Predictably Irrational: The Hidden Forces that Shape Our Decisions. He also contributes a regular column to The Wall Street Journal, “Ask Ariely,” and has delivered numerous TED Talks with over 10 million downloads.