Director of the Massachusetts Institute of Technology AgeLab
The Longevity Economy
Over the past two decades, Coughlin has been busting myths about older consumers with groundbreaking multidisciplinary research into what older people actually want–not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to excite and delight the fastest-growing global market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and comprising the world's third largest economy after the United States and China.
Joseph F. Coughlin, PhD, is director of the Massachusetts Institute of Technology AgeLab and leads the U.S. Department of Transportation's New England University Transportation Center within the Center for Transportation & Logistics. He examines how demography, combined with social trends and technology, will shape future innovations in business and government. His current research explores how global demographic transition and technology are converging to shape the future of transportation, the multigenerational workplace, and real estate development. He teaches transportation policy and planning in the Department of Urban Studies and Planning and demography and business in the Sloan School of Management's Advanced Management Program. Coughlin is one of Fast Company Magazine’s “100 Most Creative People in Business.” The Wall Street Journal named him one of America’s 12 pioneers inventing the future of retirement and aging. He was awarded the Gerontological Society of America’s Maxwell A. Pollack Award for Productive Aging for demonstrated excellence in translating research into practical application and policy improving the lives of older people and received an honorary doctorate of science from the State University of New York for making great strides in meeting the needs of an aging society through advances in public policy and technology. In 2005, President George W. Bush appointed him to the White House Conference on Aging Advisory Committee, where he served on the group’s Market Innovations subcommittee. Coughlin is a Behavioral Sciences Fellow of the Gerontological Society of America and a Fellow of Switzerland's World Demographics & Ageing Forum. He writes on the future of aging, technology, and retirement for the Wall Street Journal, MarketWatch, Slate and on his blog Disruptive Demographics.
Named one of Fast Company Magazine’s "100 Most Creative People in Business"
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