Journal of Investment Consulting - Volume 24, Number 1, 2025

Gender and Investments in Tennis Players

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This paper examines the investment potential of professional tennis players' earnings, with a focus on how recent changes in prize money distribution and gender parity initiatives have affected returns. The analysis finds that the investment potential of female tennis players has increased substantially over time, suggesting that both players and potential investors in their earnings streams stand to benefit from these shifts. The paper updates earlier research on athlete earnings investment to incorporate the influence of gender and endorsement income among college tennis players who turned professional.

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About the Journal of Investment Consulting

The Journal of Investment Consulting is a respected, peer-reviewed academic publication that brings to life the latest empirical, graduate-level research into investment strategies, risk management, behavioral finance, applications of AI in wealth management—and more. In each issue, look for the Masters Series interview with leading visionaries in finance, economics, and investments.