Biography

Sarah Newcomb, PhD, is a behavioral economist for Morningstar. In this role, she works to integrate the findings of her research into Morningstar financial management applications and tools. An interdisciplinary scholar, Newcomb has expertise in consumer psychology, economic decision-making, personal money management and cognitive and social psychology, especially psychological barriers to sound personal money management. She is a blogger for Psychology Today and the author of “Loaded: Money, Psychology, and How to Get Ahead without Leaving Your Values Behind” (Wiley, 2016).