Susan Bradley, CFP®, CeFT®

Susan Bradley, CFP®, CeFT®, is founder of the Sudden Money® Institute (www.suddenmoney.com), which began 20 years ago as a community of practice. It seeks to better serve their financial planning clients by developing process and tools for the personal side of money and for clients going through transitions. This think tank created the Certified Financial Transitionist® (CeFT®) designation and a division of training and certification called the Financial Transitionist® Institute.

Bradley served on the Financial Planning Association's National Board of Directors, the National Football League's Players Association's Financial Education Advisory Board, and she serves as the Dean of Transitions for the Council of Deans of the Purposeful Planning Institute. She is a founding member of the Nazrudin Project studying the psychology of money since 1994.

She is seen and heard frequently in the national media, including NBC's Nightly News, CNN, NPR, The Wall Street Journal and The New York Times. She is author of Sudden Money: Managing a Financial Windfall (Wiley 2000) and her TEDx Wilmington Women talk is called, "Change Launches You into the Next Great Chapter of Your Life, Whether You Like It or Not" (https://www.youtube.com/watch?v=kcf7zbW1C7Y). She is the recipient of the Insiders Forum Iconoclast Award 2017.