Back to Investments & Wealth Forum - New York City

Warren Berger


Are You Asking the Right Questions?

One of the greatest tools for bringing about behavior change is questioning—but you must be asking the right questions, at the right time, and in the right way. In this lively, interactive presentation, the best-selling author and “questionologist” Warren Berger will share surprising stories and practical tips and techniques that can help you tap into the power of questioning in order to:

  • Better connect with clients and truly understand their unspoken goals and needs;
  • Become more creative and innovative in your own approaches to your work;
  • Better adapt and respond to the ongoing change and uncertainty of today’s world.


Warren Berger developed his inquiry skills as a journalist for The New York Times but first declared himself a “questionologist” with the publication of his best-selling book, A More Beautiful Question. The book shows that questioning has been the starting point of everything from the cell phone to Netflix to the international Red Cross. In the book, Berger introduces an original framework (the “Why/What If/How” cycle of inquiry) that can be applied to challenges and problems.

A More Beautiful Question has been embraced by the NASA space program, the U.S. Army, National Science Foundation, and companies such as Starbucks, Chanel, Pfizer, Microsoft, Disney and Pepsi, as well as by major universities around the country. Berger has conducted questioning workshops at NASA, Campbell Soup Company and the Johns Hopkins School of Medicine, and he designed and hosted a company-wide employee-training program on questioning for PepsiCo. He also regularly visits elementary and high schools around the country, urging teachers to try to encourage more questioning in the classroom.

In the fall of 2018, Berger released a follow-up book on questioning, The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead. In 2020, he published Beautiful Questions in the Classroom, which offers strategies and exercises that can help teachers to inspire more curiosity and inquiry among their students. Overall, Berger has authored or co-authored 10 books and has appeared on NPR’s All Things Considered, CNN and NBC’s Today Show, and he contributes regularly to Harvard Business Review, Fast Company and Psychology Today.