Befi Week 2020

September 7-13, 2020

What Is Behavioral Finance Week?


The Investments & Wealth Institute wants to bring greater awareness to the field of behavioral finance. As part of our commitment to providing financial professionals with behavioral finance education, resources and tools, we partnered with leading academics, thought leaders and practitioners to bring you, strategies for deepening your understanding and skill-set on how to use behavioral finance techniques in your practice. All week long, we will bring you new information and strategies for applying behavioral finance practices in your business.


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What Is Behavioral Finance?

Behavioral finance, is a sub-field of behavioral economics. It proposes psychology-based theories to explain stock market anomalies, such as severe rises or falls in stock price. The purpose is to identify and understand why people make certain financial choices.

What Do advisors who Implement Behavioral Finance Do?

Behavioral Advisors redefine the relationships between advisors and clients by instituting insights on biases, risk-tolerance, cultural, and emotional characteristics. They use psychology and behavioral science to remove emotional friction and “coach” their clients based on the techniques they learned from academics, research scientists and practitioners, that can help maximize outcomes for the end investor. They also identify patterns and behaviors to mitigate risks.

BeFi Week Activities 

All week long we will be bringing you podcasts, research findings, courses and blogs around the world of behavioral finance. Come take advantage of those thought leaders in the spotlight who are bringing you new ideas and strategies that you can  start implementing immediately. 

Join the conversation #BeFiweek2020

  • Monday

    September 7, 2020

  • Tuesday

    September 8, 2020

  • Wednesday

    September 9, 2020

  • Thursday

    September 10, 2020

  • Friday

    September 11, 2020

  • Saturday

    September 12, 2020

  • Sunday

    September 13, 2020

Don't Miss the Behavioral Advisor Forum

Join from anywhere

Livestream + On-Demand. September 10, 2020

Now more than ever, advisors are turning to experts in the field of behavioral finance to help navigate beyond the post-pandemic landscape. That’s why you won’t want to miss the 2nd annual Behavioral Advisor Forum, powered by UC Berkeley Haas School of Business. It’s the premier educational conference that combines behavioral science and finance.

Engineered by the latest research, top academics and the best practitioners in the field – we bring together the most sought-after leading experts to help you find solutions for the most complex problems of today more holistically. 

Attend via livestream and experience all you've come to expect from the Investments & Wealth Institute's live events, Ivy-League-quality education with practical application, premier content and CE, and relevant and timely subject matter.


Register for BAF Livestream + On-Demand



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